Since 2012, Nova Junior Consulting prides itself on working alongside our clients to develop unique solutions to their problems. Our consultants are eager to use the expertise they have acquired at Nova School of Business & Economics to deliver impactful projects. Each year, our services portfolio is revised to offer only the best advice.

Our Experience

Marketing Strategy

We evaluate our client’s current situation and marketing mix from an industry standpoint and define a marketing strategy that enables to company to attain its desired image. In addition, we design control methods and promotional implementation as well as contingency plans.

Market Study

Our market studies are both general and detailed. They may vary between industry analysis, measuring client satisfaction, estimating a products’ demand and evaluate a brand’s image, among others.

Investment Plan

Within this area, we aim at studying the underlying factors related to the project so as to assess its financial viability. Through a thorough risk analysis and profitability indicators, NJC will provide valuable insights for its client’s investment decisions. 

Business Plan

A business plan consists of a document that analyses all the areas of action of a given firm (ranging from startups to expanding/growing firms in need of a restructuring) and develops the reasoning of the project to-be implemented. 

Startups Support

We are aware of start-ups’ specific needs. As such, we offer specialized solutions for business structuring and consolidation, production processes, marketing strategy, product design, human resources management, among others. Our know-how together with our competitive pricing make us the ideal partner for a company that is new to the market or is still at its early stages.


One of our services consists of providing strategic support to companies that intend to expand to one or more markets. Or services in this department range from accompanying the Project at its early stages of research to the actual execution of the project.

Pricing Strategy

At NJC we believe that to maximize value capture, any successful business needs a robust pricing strategy. At your service, we leverage our marketing research capabilities to perform a detailed analysis of the potential customers' willingness to pay and how their consumption profile might impact the optimal final price.

First Contact

The first meeting is a key moment for our clients and consultants. This meeting serves as a unique opportunity for you to get to know the way we work and for our consultants to better understand your goals and needs. It is extremely important for us to work closely alongside each client to define the purpose of the study and provide you with the most suitable solution


After the First Contact, our team will develop a tailored proposal in which we will present you the way we assess your situation and the means we intend to implement to help you achieve your objectives. Each proposal includes a provisional timetable and a proposed budget


Once we reach an agreement, our consultants will kick-off the project following the established methodology. The team will perform a detailed diagnosis by deep diving into the current situation, opportunities and challenges

Field Study

Our team of consultants will then generate and evaluate solutions tailored to your needs, by focusing on delivering lasting impact and helping your organization achieve its most important objectives

The Process

Our Strengths

Nº1 Business School in Portugal
Triple Crown Accreditation
Nº1 Masters in Portugal (FT Ranking)
54% International Applicants

About NJC

Nova Junior Consulting is Nova School of Business and Economics' junior consulting firm and it's both managed and composed only by Bachelors and Masters students.


Campus de Carcavelos, Rua da Holanda 1

2775-405 Carcavelos, Portugal

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